We’re totally in love with organic beauty lines—but why are organic products so expensive? Just like organic produce in the grocery store, these types of products—from cleansers to makeup—always seem to have a higher price tag than their non-organic counterparts.
While the cost might cause you to categorize these skin-boosting offerings as totally out of your budget, it may help to know why exactly organic (often confused with “all natural”) products can make a bigger dent in your wallet. Here are some reasons that these goodies demand more green—and what makes them worth the splurge.
Cost 1: Shelf Life
Organic products generally have shorter shelf life because of the pure ingredients used versus the chemicals used general skincare brands—that is 12-20 months as opposed to three-plus years. “Usually people who are aware take long shelf life as a red flag,”. “So why do conventional brands aim at the unnaturally long shelf life? It may be often required by many retailers because they buy in bulk to cut costs and don’t want to deal with spoilage issues.”
Organic products have shorter shelf life because their botanical ingredients have naturally limited “life” and break down after a while.
Why it’s worth it: Makeup artist Tomy Rivero sees the shorter life as no big deal: “You are delivered a fresh, clean product—and, most of the time, by the time the product expires the time has come for replenishment anyway.”
Cost 2: Formulation
If you analyze most large retailed products, the first ingredient you’ll see is Aqua/Water. Many formulations are up to 80 percent water. Some have greater or smaller percentage, but essentially this is what the customer is paying for. In some retailers or even natural brands, water can masquerade as Aloe Vera juice or herbal infusions.
As for the rest of the ingredients, that typical brands are usually filled with emulsifiers, preservatives, fragrance, texture/feel improving chemicals—leaving a very small margin for the actual natural oils which are supposed to be the main source of nutrition for the skin.
Why it’s worth it: You’ll use less of a more potent product since organic products have higher concentrations of good-for-your-skin ingredients. One of the benefits is that due to higher concentration of active ingredients in the formula, you need to use a lot less product to achieve superior results compared to cheaply made drugstore products.
Cost 3: Ingredients
Organic ingredients are one-and-a-half to two times more expensive (at least) than non-organic ones.
When you factor in how organic ingredients are grown, there’s another source for cost: Not only are organic farms typically smaller than conventional ones, but they also, on average, take more time to produce crops because they refrain from using the chemicals and growth hormones used by conventional farmers.
Other costs for the manufacturer include paying for an organic certification, increased labor expenses, and the cost of companion planting for pest control. Organic farmers simply incur more costs than conventional farmers, and that cost translates to the consumer.
Why it’s worth it: While not all organic/natural brands are waterless and completely synthetic and preservative-free, the ones that are allow you to you liberate yourself from all the pesticide residues found in conventionally grown crops that end up in many traditional beauty products. You avoid exposure to chemicals added to skincare formulas that may have lasting impact on your overall well-being—classic example: parabens have been linked to breast cancer—and you avoid skin irritants like SLS and phenoxyethanol.
Cost 4: Manufacturing
Many organic lines are made in small batches, driving up cost for the consumer. Companies that have the capability to produce on a mass scale can keep costs down by buying ingredients in huge amounts. Add to this a highly mechanized process of production, and even more is saved on not having to pay hourly workers.
What the final product actually goes in becomes yet another cost. Being plastic or glass, though some types of plastic may also leech chemicals into final product. Some companies prefer clear glass over brown which makes the products look more appealing—and it’s less expensive—but by the time you start using it, it may be partially destroyed by light.
Why it’s worth it: You can feel good about going organic. It’s a philosophy about investing in your health, and the health of the planet. It’s not really about whether something costs more money. It’s about whether it’s the right choice for us, the plants and the animals with whom we share our ecosystem. Once we make that the priority, we will figure out a way to pay a little extra for organic products.